SELL MORE TICKETS WHILE SPENDING LESS.
We help selected live entertainment companies to significantly and measurably scale their ticket sales through AI-driven online marketing. The result: more revenue, a higher ROI on the marketing budget and sold-out events.
We got trust all over the place
Performance marketing
What is the current ROI of your marketing spend? With the help of our marketing AI, we create clarity and ensure plannability for your next live event with measurable ticket sales.
1 billion impressions p.m.
350 million p.m. reach
Web Development
3x
Revenue
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How does a
Cooperation with NYBA work?
Get a personal impression of our expertise in a virtual consultation.
Apply for
collaboration
You can request a free initial consultation on our website and provide some details about your company.
First
Preliminary talk
We will call you personally to clarify the last details and to be able to prepare our consultation appointment in the best possible way.
Virtual
Consultation
In a consultation, we will discuss your goals and the potential that we see. If all key figures match, it continues.
Long-term
cooperation
If all conditions are met, we can help you scale your live event online after our consultation.
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Pro7 "taff" meets NYBA
The ProSieben team visited us in our Frankfurt office to get a behind-the-scenes look at our work and the development and growth of our company. In the video, Markus Hetzenegger talks about how viral campaigns sell out concerts and festivals, the latest trends and why TikTok plays a key role in this. Here is an excerpt from the interview.
The team from ProSieben visited us at our Frankfurt office to take a look behind the scenes and at our growth. Markus Hetzenegger talks about how viral campaigns sell out concerts and festivals.
TikTok Ad Awards 2023 "Best Performance"
One of the top 10 campaigns of 2023. With over 20 million impressions and an ROI of 130x: these are the results of the TikTok Ads campaign for the Blue Man Group, the first official TikTok case study in the live entertainment industry.
Requirements for
a collaboration
At NYBA, we see ourselves as your equal partner in online ticket sales. Our goal is to generate above-average results and sell out live events . That's what drives us. However, we are currently receiving more requests than we can accept, so here are a few requirements that form the basis for a possible collaboration.
Due to the large number of inquiries, we can unfortunately only scale companies that already invest at least 10,000€ per month in online advertising.
The basics of tracking should work. That doesn't mean it has to be perfect, but it should be there.
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The collaboration with NYBA was preceded by a pitch and a test phase in which various agencies competed against each other. From the very first pitch, we knew that NYBA would be our new partner. This feeling was confirmed by the convincing results from the test phase, in which NYBA was able to prevail by a large margin. NYBA has established itself as a relevant partner for Live Nation in the area of performance marketing. The young agency provides us with extensive expertise both with strategic issues and operational implementation and takes over the entire online marketing for our artists, family entertainment and festivals across all channels. Mr. Hetzenegger and his team use innovative ideas and perfectly coordinated campaigns to effectively achieve our goals and target groups and achieve an above-average performance with an average ROAS of 6. We are very happy with our decision and would like to thank NYBA for their excellent work. We are pleased to continue working with NYBA.
Katharina Wenisch
LIVE NATION
